Business & Community Stronger together

The Mablethorpe Area Partnership was formed in 2010 by merging the Mablethorpe and Sutton Chamber of Trade (MASCOT), and Mablethorpe Tourism Forum.

Though originally formed as a CIC with a view to employing a member of staff, the CIC was dissolved in 2018 in order to reduce costs.

MAP 2018 Love Local Awards

MAP will soon be inviting nominations from customers and community groups for their Love Local business awards in the following categories:

  • Most Innovative Community Project
  • Business Environmental
  • Community Environmental
  • Great Coastal Hospitality
  • Great Accommodation
  • Great Coastal Produce or Product
  • New Business
  • Great Coastal Day Out
  • Young Employee
  • Volunteer of the Year
  • Coastal Retail

Check back here in August for a nomination form. See MAP's Love Local Awards 2018 leaflet for more details.


Chair: Helen Mathews (Poplar Farm)

Vice Chair: Gareth Rowlands (Holivans)

Secretary: Adrain Benjamin (Sutton on Sea Residents Association)

Treasurer: Janet Stubbs (Woodthorpe Leisure Park)

Scrutiny Officer: Graham Parkhurst (Parkup Solutions)

Minutes Clerk: Stepanie Carruthers (Inner Beauty, holistic and beauty therapist)

Liz Coldicott: (Mablethorpe Learning Centre)

Richard Smith: (Lincolnshire Aquapark)

Mission Statement

"The Mablethorpe Area Partnership vision is to provide a strategic drive for a stronger economy and better future for our coastal area."


The objectives of the Partnership are:-

  • To project an image of the area as a centre for retail, residential, commercial, culture, entertainment and tourism which will ensure its viability in order to sustain regeneration.
  • To develop and promote a unique brand/identity for the Partnership area.
  • To encourage the private, public and third sector to work together to strengthen economic prosperity and quality of life in town and village centre.
  • To communicate Partnership initiatives and actions effectively to the whole community and visitor economy.
  • To promote the highest design standards of public spaces in the area.
  • To promote increased access by public transport and safety for cyclists and pedestrians.
  • To source and secure funding opportunities for delivery of transformational projects in the partnership operational area.
  • To seek to raise civic pride and sense of community.

Examples of some of our successful projects so far include:-

Mablethorpe & Sutton on Sea

  • Shop front grant scheme
  • Implementation of Shopwatch
  • Cycle racks
  • Bathing Beauty interpretation boards and Cycle route boards
  • What's on in Mablethorpe & Sutton on Sea Publication
  • Bathing Beauties Festival - 3 yr grant funding


  • Installation of High Street Banners promoting local events and attractions.
  • Re-location of the weekly market to the High Street.
  • Installation of new town signage, visitor map boards and interpretation boards.
  • A strengthened events programme.
  • Re-development of the town website in partnership with Bowhunter Websites.
  • Map Boards
  • New tourism signage
  • High Street banners
  • New events - Busking Festival, Love Sandcastles Challenge, Mablethorpe goes Crackers at Christmas

Sutton on Sea

  • Sutton on Sea Carnival: Rural Development Grant - 2 year funding package
  • Support to Sutton on Sea Christmas Fayre